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The Xplore team ponders the mysteries and “scary technical things” in cyber space and shares these with you in plain English.

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Web Smart

Articles

26 Apr 2017
Jayne Millar

Clearing the cache on your internet browser on a regular basis can keep it running at optimal speed, as well as addressing privacy concerns. But how exactly do you clear the cache on a mobile phone? Here's how to do this on the most common browsers…

26 Apr 2017
Aimee Walls

Once you have gone through the process of cleansing your email database, you will now know the people who want to hear from you, but that doesn't mean that they will be interested in everything you have to say…

24 Apr 2017
Michael Gardner

In part three of our content series, we're looking at the skills you need to bring to the table to craft content that achieves your online goals. Yes, I have been asked this question: can't I just make it up as I go along? Of course you can..…

18 Apr 2017
Anna Howley

Email marketing database management isn't sexy. Most people compare the activity to an annual dentist check-up: necessary, but not exactly fun. But, your database is one of your most valuable assets. So, it's time to make sure that yours is no…

30 Mar 2017
Anna Howley

Most website owners now know how important social media sharing is to help stimulate online word of mouth marketing. But, when was the last time you made sure that the links Facebook (and other social networks) create to your website are the most…

30 Mar 2017
Jayne Millar

With Easter just around the corner, we thought now would be a great time to share some of Google's best Easter Eggs, for your amusement.

27 Mar 2017
Aimee Walls

Images can generate a lot of website traffic via image-based search engines (like Google Images). Although image search shouldn't be the biggest pillar of your SEO strategy, with nearly one billion images floating around on the web, you want to make…

24 Mar 2017
Michael Gardner

Developing a winning strategy is about training your brain to consider content as being much more than words and pictures on a page. Winning content is appropriate, useful, user-centred, clear, consistent, concise and supported.

28 Feb 2017
Michael Gardner

Developing content for websites has become increasingly complex as time passes and technologies change. This is only the beginning. The internet is far from reaching its full potential in changing the way we live and do business…

28 Feb 2017
Wendy Schollum

Recently, a client contacted me in dismay. He had decided to Google some keywords that related to his service offering and discovered that they were ranking "number one in Google". However, his excitement was quickly quashed when he tried to show a…

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