Xplore Net Solutions are a New Zealand website design and development company and ecommerce provider. We are the developers of the Xsite Content Management System and Xmail Precision Email Marketing software

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Creating an Effective Email Marketing Campaign

The second "Walking the Talk" web marketing seminar will be held on the 21st of August and will cover how to create and send an Effective Email Marketing campaign using the Xmail software.

This seminar will not be an Xmail training session, so will be of value to guests who use other e-mail marketing programs.

The seminar will offer advice on:

  1. How to get users to opt in to your email marketing messages,
  2. How to get your e-mail past paranoid spam filters,
  3. How to get your e-mails opened,
  4. What content users want when they receive your message,
  5. How often you should send commercial e-mail communications,
  6. How to limit unsubscribes.

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