Web Copy Writing
Is your website one of the millions floating in cyberspace with the wrong message?
Writing for the web is a unique skill set that requires not only an excellent grasp of the written word, but also a good understanding of the limitations and rules associated with digital copy.
Many business owners make the mistake of hiring a print writer to construct the copy for their website.
While this writer may produce spectacular results in the print medium, you will often find that their copy does not translate well online.
The following outlines the rules that our web copy writers follow:
- Users don’t read, they scan copy.
- Users don’t like to scroll.
- Users can’t remember much.
- Users like to feel smart.
- Users don’t care about you, they care about "What's in it for me?".
- Users need to be directed.
- It’s not just humans that your copy needs to impress.
A web audience, whether it is humans or Search Engines reading your copy, are ruthless and unforgiving. In an age where information is immediately available en-masse, users want access to concise, punchy and informative copy. Any website that fails to provide this has a lifespan of only 8 seconds, then the user will move on to another website and take their spend with them.
Need help with your web copy writing?
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