SWIG - fine wine online

The Objectives:

Reducing overheads and providing a first class wine experience for the loyal SWIG buyers was the key objective of the SWIG online store.

SWIG is an online wine shop offering interesting wine at good prices.
It’s there for those of us who like good wine, perhaps even different wine.

SWIG aims to include customers. So far this involves being able to add your comments to a wine. Future stages will include a points system for customers to rank wines, plus an area where different wines can be requested.

 
The Solution:

- Xsite - content manager
- Xmail - e-mail marketing
- Xmembers - logins
- Xshop - online ordering
- Custom - consumer comments 
  function

www.swig.co.nz

SWIG speaks:

"A new website is a pretty complex puppy, change one thing and 20 other parts are affected down the line. This could get frustrating in the evolution process that is part of developing a web shop.

Rather surprisingly, I find I’ve enjoyed the whole thing!

There are two reasons for this: - the people I deal with at Xplore, and the sense of security provided by a cohesive team operating in the background."
- Richard Gregory - SWIG