Keep them coming back.  Keep them buying.

 
Xplore worked with My World's existing advertising agency (Adplus Advertising) from concept to completion, to ensure the web strategy complimented and supported the offline advertising initiatives the agency were overseeing (e.g. TV advertisements and print).

The team carefully planned and constructed a custom online store that offered a simple 4 step process to allow anyone to:

• upload their own photo to the My World website,
• select/enter sizes,
• chose from canvas side options,
• and pay online.

A customer retention strategy was also put in place (identifying that customers are likely to have repeat business), to ensure that anyone who brought a canvas from the My World website became part of a member program that stimulated repeat purchases.

The Geek Stuff...

 
The My World website uses the following Xplore Xtools CMS modules and customisation:

• Xsite - content management system
• Xpanels - rotating promotional image panels
• Xmembers - member logins
• Xmail - permission based email marketing system
• Xshop - product catalogue system
• Xpayment - online payment gateway integration
• Xclusive - custom online canvas creation wizard

Using the aforementioned functionality, the My World team can independantly manage virtually every aspect of their website.

Generating over 650 engaged customers... 

 
At the same time the new online business (My World) was launched, Xplore also pitched and implemented a email "viral marketing" campaign to expose the new My World brand to its target demographic.

The campaign concept was simple:
My World were so thrilled with the results of Xplore.net and Adplus' labors on their business that they were offering Xplore and Adplus' family and friends a special (one time only) 50% off all standard canvas sizes, using "this" special discount code... pass it on.

By the end of the campaign, My World had a contact database of over 650 engaged customers and were enjoying a steady increase in daily sales as news of their new online business quickly spread through electronic "word of mouth".

"...a contact database of over 650 engaged customers."

The team at Xplore developed and implemented an online strategy to attract, grow and retain customers for us, using an online store as the key vehicle.

We were entirely reliant on our web presence to generate sales and, as a start up start-up business, getting ourselves 'out there' was key.

An email "viral marketing" campaign was spearheaded by the Xplore team to expose the new My World brand to our target demographic.   By the end of the campaign, My World had a contact database of over 650 engaged customers.  Needless to say, we were overwhelmed by the response.

They say the proof is in the pudding and judging by the success of My World (in both sales and customer base), its safe to say we are huge fans of Xplore!  So much so that we've been working with them again to launch another major e-commerce site, even bigger than the last.

Need help developing your online business?

 
If you are considering launching an online store (either to compliment your physical retail space or as a stand-alone business), Xplore can offer a wide array of consultancy, creative and development services, tailored to your unique requirements and your target market.

Xplore has a team of proactive e-commerce professionals, that have a superb understanding of eRetailing best practices and a genuine desire to see your business succeed online.

For an no obligation meeting with one of Xplore's web strategists, click here or call 0800 100 900.