AAL (Air Affairs Ltd)
While most of AAL's new business is generated by referrals the website is a cruical tool for building credibility.
"The board is most satisfied with the result, and within days of going live the company has already seen benefits of the image presented. We look forward to a long term relationship with Xplore.net, and would be pleased to recommend their services to others." - Chris Madden, Commercial/Project Manager, AAL
What they went with:- Website Strategy The Objective:AAL is the principal supplier of target services to the NZ Defence Force for live gunnery and missile firings, and works closely with the RNZN to provide aircraft and vessels in support of trials and training requirements. The company is also associated with major international defence and training system suppliers in the NZ and Australian markets. |
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While much of the new business is by referral, the website provides a snapshot of the company’s activities and capabilities, and gives potential customers confidence that AAL, and its subsidiary AAL Australia, are companies of substance and quality. Furthermore, it provides a gateway for visitors seeking additional information on a wide range of products. AAL Speak:"A professional site is a critical element of AAL’s marketing strategy. While content can be managed internally, establishing a clean, crisp template needed expert support. Xplore.net delivered on their brief, and continues to back this up with training, support, site analysis, and additional features such as ftp hosting. Xplore.net has met all our goals and expectations. The team delivered to an agreed schedule, and always provided timely advice and recommendations. The board is most satisfied with the result, and within days of going live the company has already seen benefits of the image presented. We look forward to a long term relationship with Xplore.net, and would be pleased to recommend their services to others." | ||
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